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tv   Taking Stock With Pimm Fox  Bloomberg  June 20, 2014 9:30pm-10:01pm EDT

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>> this is taking stock for friday, june 20, 2014. i'm pimm fox. >> argentina's president says her country will know ahead with talks to resolve a debt dispute, sending its bond on a big rally. argentina was bluffing when it balked at a u.s. court decision compelling it to play. in a new sign that demand for mortgage bonds is returning, jpmorgan chase is selling home loan bonds without government backing.
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they say the deal would be tied to more than 300 million worth of 15 year mortgages. finally, tiger woods back in the game at next weeks cricket national tournament. this first return is missing more than three months due to back injuries. he said he might be a bit rusty but he wants to put himself back into competitive shape. >> thanks very much, carol massar. >> leaders met at the alliance's conference and we sent stephanie ruhle she questioned the chief about theof global most important trends in the ad biz. >> my takeaways twofold. one, is simplicity, we are back to the simplest of advertising. simple ideas, great stories. , i love it. everyone from facebook to dreamworks to twitter are
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running horses on storytelling. this is awesome. this is fabulous. >> that doesn't sound simple, that sounds complicated. everyone is trying to get into the content again. everyone wants to tell a story. does anybody even know how? >> the advertising industry does. that's what we do. the industry was written off much like television was written off. you are not just back, we are front and center. i find it instructive that facebook, microsoft, twitter, pinterest, you name it, what is the one thing they all need to do to monetize? they need to advertise. >> where is the value proposition. it seems like all of these companies talk about digital but it doesn't seem like they are talking about it from a proactive space. it's more reactive. oh, i am on that twitter thing. >> they kind of missed the boat
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in the beginning, but they are getting back to it. look at the news media. you guys took a huge hit because it's believed that everybody gets their news from bloggers and twitter as if there is some guy named twitter out there doing it. what happened when the malaysian plane disappeared. when anything happens that people need real information about, they go not to traditional sources but to credible, believable sources. the credible news sources will get it because we go back to you when we need the real information. you are still experimenting, much like we are in our business. >> whether it is the news business, the retail business, i am not sure the evening news is coming back at 6:30 p.m.
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>> not the way it was, i totally agree. but news has always changed. watch the movies from the 1920's, extra, extra, read all about it. that was real-time news. we have always had a need for real-time news. i think all these channels of whatever type, it could be broadcast, it could be print, who were in the business of doing the 6:00 saying, will find what to say at 6:00 that adds value. it won't be breaking news, but it will be analysis that you want, or an exposé that's important to you. you see that on the morning shows in the u.s., a mainland and abroad. that already is changing. the need for content, attitude, when and where i am going to see it, those channels and the
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credibility of those people is still high. they will give you the right content. >> do you believe the tagline content is king and everyone wants it right now. just a few years ago writers were starving because everyone was creating reality tv that was not scripted. the demand for story, do you buy it? >> i never didn't buy it. my colleagues often say young people need to learn coding and all this crap. it's dingy babble. they need to read the bible or the koran, the iliad and the odyssey. they need to ask themselves why thousands of years after these stories were first told, why are we still telling them? why do we share those stories? why do they appear in every kind of content you can imagine, digital or film. it's because we connect to those things.
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it's a human need. storytelling is a need we have as human. it will never change. it might be through telepathy 10,000 years from now, and digital will be long dead, but we will still be telling stories. >> david sable, chief executive of young and rubicam global with my colleague stephanie ruhle. coming up, do lego blocks actually help children become scientists and mathematicians? we speak to someone who believes learning can be approved. ♪
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>> according to a world economic forum survey the united states is ranked 49th in the world for the quality of its math science education. a company called e squared young engineers once to improve the performance. joining me now is the founder and chief executive of the company, amir asor.
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let's talk about the name of the company. why did you decide on a squared? >> it's two words, education and entertainment. the e of entertainment and e of education combined makes e squared. >> so you combine two methodologies for learning. >> exactly. >> and you decided to build a business around us. tell us what you have done so far.
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>> we teach children the basics of science, technology, engineering and mathematics in fun ways. every lesson begins with an explanation, and then the children build the model. >> this must mean that you have educators and teachers who are trained in all of this. how do you do it? >> we recruit ideas and they recruit instructors. we teach the children extracurricular activities. >> what is the extent of the franchise network right now. >> when i started the business, i was teaching and education centers only. very quickly, we grew to 91 educational centers. we look forward to having growing numbers here in the united states. >> so, what is the plan? i believe you have one location in michigan. >> yes. we have fans to have 50 locations opened all over the usa. and we are looking for funds from five suitable partners, from franchisees to send a message to the public.
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>> franchise expo concludes tomorrow in new york city. as far as different franchise potentials, you have to look at costs. , chose this run, and what kind of people are you looking for? >> we have to look at the franchise and the equipment. we have a sale. the first 10 franchisees will get this package for $10,000 only, and if they don't want it, they can have 50% of their money back after six months. >> and maybe they are going to be very good at using lego. i know you brought some legos to demonstrate how you combine with education and entertainment. >> yes, i even brought an example here. imagine you offer a child to
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learn about a year book. he will probably refuse. but if you invite him to build with legos, he will say yes. so, you can see the connection. we can have a lot of fun while learning about engineering. >> so it ends up being show and tell. >> exactly. learning about the content and then building the model. >> what about the age group involved? >> we have content for ages four-six. from 6-16 we use what you see here. you can use it to build 100 40 different types of models. each model implements at different engineering principle. >> when you were a child, were you playing with these types of things? >> yes. i was playing a lot with legos. i had many learning disorders in
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school. when i was studying at the university, i noticed there was a tremendous gap between what i learned in school and what i learned at university. from then i started to develop an idea of how to bring an education in a fun way. so children can an enjoy complex engineering principles by playing and having fun. >> you use the word enjoy. that seems to get forgotten a lot because in this case you are saying great. it does not matter if you have been classified as good or not so good in engineering or mathematics. you can learn something by going through this program. >> exactly. the name of the game is passion. if you can see that you have implemented these scientific principle, you will love it and you'll go study at university. >> last point.
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this has to be connected to an apple or an online experience, right? what the connection, and what have you been doing. >> we developed a new app that enables children to see full instruments in 360 degrees. this is a washing machine. so they fill it with water, and when it turns, they can see the washing machine in action and how it works. so, they implement things from real life. >> they learn to do their own close, too. their own laundry. >> i wouldn't count on it. >> well, it's a thought. he is the founder and chief executive of e squared young
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engineers. coming up, we meet the founder of a modeling agency and learn why the most in demand models don't strut the runway. ♪
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>> this is taking stock on bloomberg. i'm pimm fox. have you ever gone to a store and found a piece of clothing that fit particularly well? you can think my next guest for that. dale noelle is the chief executive and founder of true model management, a clothing fitting establishment. wakes these models need to make sure they maintain their weight and their shape forever, basically, for the rest of their careers, and learn technical ways to give positive feedback and make a close look better. >> let's talk about the feedback and the designers and the brands that you work with.
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>> i work with so many great designers. i have worked with calvin klein, ralph lauren, michael kors, oscar de la renta. i have worked with almost every mass retailer. behind the a scenes way in which they get them to fit. >> some designers get them to
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fit better than others. some designers can't get over looking at a six foot tall model who weighs 111 pounds and wears a size two and a fit model who could be anywhere from a size four to a size size 24. dealing with reality is sometimes difficult for them. michael corners and ralph rucci were great at getting to understand the body and fit the body. >> you started your agency. what does it specialize in and how does it connect? >> we focus on fit modeling. fit models work behind the scenes with designers. i train them to effectively communicate how to correct patterns and garments and work with factories. we used to travel all around the world to the factories and work with the people who made the close.
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i used to give feedback. i can't move my arm. i can't sit down and look good. if the close fit well, they sell well, and fit models improve the bottom line. >> what is your background in the world of apparel and merchandise? >> i was introduced to the industry by my father. he was a pattern maker and a factory owner. my grandmother was a seamstress. i grew up making my own close. i was a fit model as a child, but i did not realize that was a career and a lucrative business. i was a production manager. as far as the sales component, i would try on a jacket and say this looks great and they would say, are you a fit model? you should be a fit model
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because everyone needs your shape. ford gave me a contract on the spot. my first day out i landed some major accounts with victoria's secret, j.crew, the gap, calvin klein and people like that. >> is there a conflict between the sizes normal people would have been those presented on the runway? the top models may not be on the runway. >> exactly. there is definitely a disparity in different body proportions. the typical runway model is a size two and usually 5'10"-six feet tall. the fit models, the most popular sizes are 6-8. they are maybe five foot eight. they are normal or at least more average size. >> do you have any advice or guidance for anyone who would like to be a fit model? >> absolutely. first and foremost, health and consistency of sizing.
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if the model is at a weight and shape they are comfortable with, we have models of every size from double 0-26. we fit every size. contact true model management. you can check out our website at true or tweet us and we can connect you with the people you need to know. >> the models that come, do they have aspirations that need to be matched with reality? because on the outside, it looks glamorous. >> there are definitely reality checks. the first question is how much weight do i need to lose to be a model and what do i need to do to my hair? as far as a fit model, you need to be healthy. as far as reality checks, yes, it is not so glamorous.
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you are in close contact with people who are poking and prodding you all the time. >> you are like a live manikin, to a certain extent. >> in essence, yes. you may stand in high heels for 12-14 hours a day. when i was working, that was almost my half day. i worked more hours than anyone in the history of the company. i worked around-the-clock. i flew all over the world traveling to fittings. i would be on my way to meet tommy hilfiger in hong kong, and back then i was his first fit model for his women's collection, so i was working with the financiers as well to tell them what i thought about the close. then i would get on a plane and meet michael corners in italy. i have worked around-the-clock many, many times.
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>> let's talk about the business for just a second. what skills have you had to acquire to make the agency a success? >> there are many skills. my background from when i was a child sort of put it all together. i know how to make patterns and -- >> you know what's going on. >> i was a production manager and a salesperson. i helped the merchandisers. i knew that aspect. i do have a degree in business, so i would say the thing i have been most working on is computer skills. i hire young, bright people who keep me up-to-date on all things social media and computer-driven. and i am learning more every day. >> want to thank you very much for spending time with me. thanks for taking stock. i'm pimm fox. good night. ♪
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